With people forced to stay at home in 2020, digital content consumption reached a record high, and this new media consumption habit is likely to stay.
Apart from creating text-based content, brands should explore new audio and video channels. They should experiment with live-streaming, innovative audio platforms, virtual events and interactive experiences. They should add new platforms like Clubhouse to their marketing mix.
These new channels can help marketers effectively target their potential buyers and better engage with fresh audiences. To further engagement and foster long-term customer relationships, marketers should create content tailored to the preferences and needs of the brand’s “Power users and super fans”.
Brands should strategize their marketing initiatives around trust, purpose and relevancy. They should show consumers that the company is implementing institutional changes to align with customers’ aspirations, values and priorities.
[6 minute read]