Instagram launches new safety policy

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 16, 2021, 4:55 PM UTC

The new policy will restrict adults from messaging teens who do not follow them.

The Facebook-owned image-sharing app has rolled out new safety policies to limit interactions between teenagers and adults on the platform. Instagram has also launched “safety prompts”, which would be shown to teenage users whenever they try to send a direct message (DM) to adult users who have been “exhibiting potentially suspicious behaviour.”

The safety prompt feature would also enable teenage users to block or report adult users who message them. The company claims this step would make Instagram safe for young users.

Instagram said that suspicious behaviour could include sending “a large amount of friend or message requests to people under 18.” The new feature would be available in select countries starting this month.

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