Journalists prefer PR pitches on emails

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 16, 2021, 3:37 AM UTC

61% of journalist believe most information shared by companies is outdated, as per Muck Rack’s recent report.

The report found that 91% of Journalists prefer pitches that are less than 200 words. 68% of journalists prefer receiving pitches between 5 AM and 12 PM EST, and 57% cited Monday as their ideal day to receive pitches. 20% of journalists like to receive pitches on Tuesday.

When it comes to follow-ups, 86% are fine with email follow-ups one week from the first message. Twitter, with 76% is the most valuable social network channel among journalists. 94% of journalists are reporting on angles related to COVID-19.

Trending stories (70%) and narratives with images or infographics (64%) make content more shareable. An average journalist covers three beats or more, while less than five stories are written per week. 59% state their relationship with PR is mutually beneficial.

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