Personalise ads on TikTok from 15 April

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 16, 2021, 4:05 AM GMT+0

The ad personalisation changes will be launched worldwide, except in the European Union.

TikTok will make ad personalisation available on the app on 15 April. Personalisation of ads will be based on users’ settings and their activities on the app. However, users can still control and tailor their ad viewing preferences and decide whether or not to see ads based on third-party data from TikTok’s advertising partners.

Further, users can control and manage personalised ads through their profiles on the app. A TikTok spokesperson notes the company is dedicated to providing personalised experiences that enable meaningful connections between businesses and users.

The personalised ads control setting will be updated in TikTok’s Safety Centre. The company states it’s working with measurement partners to offer ad measurement solutions while respecting users’ privacy.

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