Product bundling tackles buyer fatigue

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 16, 2021, 4:06 AM UTC

It also makes for an improved shopping experience for consumers.

Clubbing together complementary products into “bundles” lets consumers save money, while businesses can manage their inventory better and increase their average cart value. Analysing sales patterns emerging from real-life data helps with identifying products that can be bundled together.

Use data gathered with the assistance of artificial intelligence (AI) and machine learning (ML) to come up with offers for consumers and ideas for products that can be recommended. Customer buying behavior data and product performance can help curate the list of items to recommend.

Product bundling further allows businesses to draw attention to the lesser-known items and newly launched products. Bringing product bundle information to consumers via emails allows brands to build a relationship with their consumers.

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