Following accounts and interacting with posts can help marketers see trends relevant to their organisation.
Creating Twitter marketing campaigns around trending topics can help brands personalise interactions based on their audiences’ interests and locations. With Twitter trends algorithm preferring fresh content, marketers can use the feature to gain insights about consumers’ preferences in real-time.
To build Twitter marketing campaigns, brands must first personalise their trends page and select the preferred geographic location and keywords or hashtags. Marketers can also search for trending topics and use social listening tools to join in trending conversations related to their industry.
Plan a content calendar based on upcoming and past trends and use the prompted trends feature to launch new products or marketing campaigns. Following suggested topics on the Twitter feed by clicking on “More Topics” can help brands connect with influential accounts in trending topics.
[7 minute read]