Video content in emails can boost CTRs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 16, 2021, 3:31 AM UTC

Sending monthly promotional emails and special occasion emails can help brands avoid email fatigue.

To prevent email fatigue and improve email open and click-through-rates (CTRs) amid the pandemic, executing effective email marketing strategies can help. Create and send welcome emails to prospects who have recently interacted with a brand to boost engagement.

Crafting personalised emails that address recipients by their first name and showcasing viewed products in the email body can enhance email marketing efforts. Brands must research their target audiences and treat each email campaign as a content asset to create enticing content that triggers interactions.

Incorporating video content and expressing sincere empathy in emails during crises, enables marketers to attract consumers’ attention and increase CTRs. Monitor landing pages and assess email metrics via analytics tools to measure campaign performance and conversions and to check for and fix broken links.

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