Build branded online community on LinkedIn

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 17, 2021, 5:10 PM UTC

Online communities can help brands establish an emotional connection with their customers improving CX and boost ROI.

Around 88% of branded communities reported the community has helped improve their customer experience. These brand-owned communication channels can also help increase customer retention and amplify engagement. Businesses can also build online communities to expand their reach.

Building branded online communities on LinkedIn can help brands access various professionals, B2B marketers and founders. However, marketers should have an omnichannel outreach strategy to grow their online community.

Marketers can create a LinkedIn post and boost it with the help of online tools like Lempod. They can promote the post with email outreach strategies while describing why users should join the community. Businesses can also reach out to their competitor’s audiences, who might be willing to explore other options in the niche.

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