Google release Ad safety report

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 17, 2021, 3:28 PM UTC

The 2021 annual Ads Safety Report highlights the processes and outcomes of Google's ad verification system.

The report highlighted that Google has blocked or removed around 3.1 billion ads for violating its policies. The search engine giant has also increased its enforcement and restricted an additional 6.4 billion ads.

The company has stopped ads from serving on over 1.6 million publisher sites with “pervasive or egregious violations”.

This is the first time Google has made information on ad restrictions public. It said restricting ads allow them to tailor their approach based on geography, local laws and the company’s certification programs.

Google said this approach enables them to show approved ads only in environments that are appropriate, regulated and legal. The company further reported that they would continue investing in policies, experts and enforcement technology to “stay ahead of potential threats.”

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