Monitor trends to gain organic traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 17, 2021, 12:44 PM UTC

Refresh outdated strategies to attract traffic in the present environment.

A good measure of organic traffic growth must be 10% YoY jump. If the figures drop or plateau, marketers must think of corrective measures to implement. Bolster external link building by guest posting or pitching content ideas to other blogs.

Track keyword trends to spot newer, relevant keywords that can be leveraged. Keep an eye out for low-ranking but relevant keywords that could have been missed before. Monitor social media consumption trends to strategise effectively for the channel.

A We Are Social report found 89% of respondents using chats apps monthly, 66% use shopping apps, 47% use games apps and more. Podcasts, webinars and social media live streams are other options marketers can explore to recover organic traffic.

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