Brands must optimise podcasts for SEO

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 18, 2021, 5:08 PM UTC

Using off-page SEO tactics can help brands grow their podcast audience.

Marketers should carefully analyse the loading speed and site performance while choosing a platform for their podcasts. Hosting podcasts on a platform with high-loading speed can help brands reach their potential listeners and improve their chances of ranking higher on search results. 

Interviewing industry leaders can help marketers expand reach by capitalising on their supporters and followers. To further their subscriber base, marketers can submit their podcast series to popular directories like Apple Podcasts or Spotify.

Incorporating podcast episodes in SEO-friendly blogs can also help increase reach. Marketers can further repurpose podcast content into short, shareable videos with subtitles for Instagram or YouTube.

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