Build trust with your brand story

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 18, 2021, 2:59 PM UTC

Brand stories can help companies strengthen their emotional connection with their audience.

Marketers should tell their brand stories through various communication channels to engage audiences on a personal level. Telling brand stories can help organisations humanise their brand, highlight brand values, strengthen the brand-customer emotional connection.

Telling a simple, meaningful, emotional and authentic story can foster customer trust and boost sales. Putting the spotlight on employees and giving the business a human face can humanise the brand.

Companies can also enhance their brand reputation and increase consumer purchase intent by highlighting positive customer reviews and testimonials. Creating and sharing video testimonials can help marketers easily capture consumer attention and foster trust. Brands should also make them available and easily reachable by offering live chat features and FAQ pages.

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