Updating archives can boost traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 18, 2021, 4:51 PM GMT+0

Apart from creating new content, marketers should update their existing content to increase organic website traffic.

Businesses should look into their archive to identify existing content that can increase traffic with relatively less effort. Marketers should analyse and investigate what ails its less successful content. They should also fix errors like spelling mistakes, factual error and broken links.

Updating these archived content pieces with recent, relevant and value-added information can help marketers attract audience attention and improve web traffic. Marketers can also add more depth to their content by including more examples, additional points, alternative views or industry expert quotes.

To further reader engagement, marketers can improve visual elements by adding images and infographics or breaking down long paragraphs into bullet points. They should also optimise their content for SEO and provide clear CTAs.

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