Outreach efforts attract consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 19, 2021, 4:55 AM UTC

Update location, hours of operation and safety measures to boost local business sales amid COVID-19.

Local businesses looking to boost sales and enhance marketing campaigns must reach out to clients and consumers, as the economy recovers from the pandemic. Convey important changes and highlight relevant products and services through marketing outreach campaigns to let consumers know the business is operating.

Communicate with prospects via direct mail, postcards rather than digital methods only to boost engagement. Incorporating physical outreach approaches with digital marketing efforts like emails and social media campaigns can help brands entice consumers.

Brands must leverage physical ad spaces like signs, banners, and window displays while offering services like curb-side pickup to increase visibility and reach new consumers. Creating custom apparels like COVID-19 safety masks and shirts engraved with the brand logo can help businesses stand out from the competition.

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