Personalised PPC ad copies boost CTRs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 19, 2021, 4:42 AM UTC

Using extensions like call buttons enable brands to add information beyond the character limit on PPC ads.

Writing engaging PPC ad copies allows businesses to communicate marketing messages, boost website traffic and generate relevant leads. With a character limit on PPC ads, marketers must create a strategic outline for ad copies and break it down as per the limit of each search platform.

Research the target audience to write engaging ad copies with emotional triggers and attract new customers. Creating PPC ads focused on the specific needs of consumers can help brands appeal to more prospects and boost click-through-rates (CTRs).

Businesses must add their location in the ad copies to personalise information as per their audiences’ demographics and drive sales from local searches. Proofreading and checking for grammatical errors on PPC ad copies is recommended to ensure no relevant information is left out.

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