Around 81% of Americans use the internet every day, and 53% of adults describe it as “essential”.
With an average user staying online for over six and a half hours per day, creating tailored content can help companies capture user attention. Companies should conduct market research to identify audience needs and preferences across each stage of the sales funnel.
Conducting market research can also help brands gather valuable insights that can shape their content strategy and improve user engagement. These insights can also help turn every content touchpoint into a helpful user experience. To further ROI, marketers can segment audiences and create a drip campaign based on each persona’s interest.
Marketers should conduct keyword research and accordingly optimise content for SEO. They can also create webpages that feature video content to boost online traffic. Cisco expects online videos to account for 82% of all online traffic by 2022.
[6 minute read]