Employee numbers drop at UK ad agencies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 22, 2021, 5:38 PM UTC

A recent Institute of Practitioners in Advertising (IPA) study found that advertising agencies saw a 10% fall in staff numbers in 2020.

The report found that agency staff numbers fell from 24,866 in 2019 to 22,188 in 2020. A quarter of the number drop was directly attributed to the COVID-19 pandemic.  

Female employees were more affected by pandemic than men; there was around a 12.8% drop in female employees than an 8.1% decline in male staff between 2019 and 2020. The gender pay gap was also 22.7% in favour of males. 

The number of staff from a non-white background rose from 13.7% in 2019 to 15.3% in 2020. But, non-white individuals held only 6.4% of senior roles. The ethnic pay gap was also 19.5% in favour of employees from a white background. 

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