Use big data to drive ecommerce sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 22, 2021, 3:34 AM UTC

Demonstrating trust and authenticity through a story can help ecommerce businesses build their brand and stand out among the competition.

With COVID-19 driving trends like increased competition and change in consumer behaviour, online brands must identify these trends and factor them in while creating campaigns to boost sales. Evaluating the market can help brands lookout for new competitors in their niche and optimise website and target ads for efficiency.

Offer shopping experiences driven by big data and personalisation to dynamically display products consumers are more likely to buy. Brands must ensure their consumers' demands are met to retain them and build their trust.

Leverage sophisticated remarketing and automation platforms to effectively retain customers while attracting new ones. Having stringent authentication standards and publishing guides can help companies tackle counterfeit products and help consumers purchase authentic products online.

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