Understand consumer psychology to sell

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 23, 2021, 4:46 AM UTC

Learning sales skills can help marketers create effective marketing campaigns.

Factoring in consumer psychology into the marketing mix can help marketers attract prospects and boost the company’s sales results. Developing marketing campaigns that address consumers’ needs and promoting product benefits allows brands to connect with consumers, and drive sales.

Training marketers with sales programs can help them better understand the buying process while enabling them to build consumer trust and improve their sales margins. With over 53% of consumers on social media, marketing new products on there can help bolster customer relationships, build brand awareness and ultimately increase sales.

As most people tend to copy other people’s behaviour, promoting the brand’s popular products and services and leveraging social proof like reviews can boost sales for companies. Highlight quick-selling products in marketing campaigns and use reviews and rating to drive sales of those products.

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