Convenience is key for DTC consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 24, 2021, 4:49 AM GMT+0

Adopting digital tech like CRM can help direct-to-consumer (DTC) brands boost customer engagement.

Accelerated innovation in technology and shift in consumer behaviour amid the pandemic has transformed the DTC landscape for online businesses. With companies adopting ecommerce in COVID-19 times, building a direct, digital sales and distribution strategy is necessary for both small businesses and big brands.

Further, consumers now prioritise convenience while shopping online as more people are working from home now. DTC brands will do well to adapt to this as consumers prefer buying from businesses that ensure the convenience of deliverability.

Additionally, as small businesses got impacted due to supply chain disruptions amid COVID-19, diversification of supply chains is expected to grow in the next five to 10 years. Direct interactions with consumers via mobile is surging, as more brands establish direct communication strategies like SMS.

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