Use data to inform future YouTube videos

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 24, 2021, 4:33 PM UTC

Marketers can use YouTube Analytics to dive into each video's performance and better understand results at a granular level. 

Conducting data analysis can help marketers identify audience likes and dislikes. But, they should understand each and every data point on YouTube Analytics to improve their channel's performance. 

They should first identify the metric, which is necessary to track to achieve specific goals. For instance, marketers need to track views, watch time, average view duration and average percentage viewed for a clear understanding of their video's performance. Every metric can help marketers better improve their YouTube performance. 

Businesses can further access the advanced mode in Channel Analytics to do a comparative analysis over time or content analysis to see each video's performance over the channel. They should use these insights to optimise video performance and achieve their business objectives. 

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