While creating content for Instagram, marketers should pay close attention to customers’ pain points.
With most users following a business on the Facebook-owned platform, brands must add Instagram to their marketing mix to increase their visibility. To create compelling value-added content, marketers must begin by identifying their customers’ pain points.
Having a clear understanding of the potential buyer’s demographic and behaviour can help marketers build better connections. Marketers need to create content that focuses on popularly used keywords, phrases, and most-searched topics in their niche to further engagement.
Conducting market research can help companies determine the kind of posts that evokes a positive response. Marketers can also repurpose their most popular YouTube videos to create engaging Instagram posts. However, marketers must use a content calendar to maintain consistency.
[4 minute read]