A survey of creatives and marketers by inMotionNow and InSource found that 86% of in-house teams are working with agencies and freelancers.
Creative teams demonstrated flexibility and learned new technical skills, while partnering up with outside agencies and freelancers, despite COVID-19 as per the report. Of those polled, 93% believe creative content to be vital for the success of the brand’s key objectives.
73% identified speed of working as a top challenge, while 61% and 59% informed “having enough resources” and volume of creative content demand to be a challenge. Further, 72% of creatives reported priorities of work being altered.
However, 57% became more productive as a result of working remotely, while 36% spent time in cross-training team members for versatility. Further, 26% of creatives refined creative operation metrics to understand and justify the allocation of resources.
[4 minute read]