Update product info via content APIs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 25, 2021, 2:55 AM GMT+0

Product data on Google needs to be updated through structured data mark-ups and product feeds on Google Merchant Centre.

Ecommerce brands looking to update their sites with accurate product and service information must leverage Google’s technical SEO best practices. Update accurate product data on time to help Google format search results and display relevant information like prices, to drive traffic and sales.

Brands can update their product information via structured data like JSON-LD encoded content to help Google understand product details accurately. Using Google Merchant Centre, further allows marketers to submit all product data in manual feeds, share specific information on-demand through content APIs and structured data.

While updated information in structured data can reflect after several days, content APIs can display the updated information within minutes. Sharing compelling product details like images and descriptions can boost organic SEO.

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