Use GIFs to boost campaign engagement

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 25, 2021, 3:08 AM UTC

Design a set of GIFs and stickers infused with the brand personality and tone to respond to consumers in real-time.

With GIFs being adaptable in content and deployment, incorporating GIFs into the marketing mix through blogs and emails helps add context to content. Marketers can leverage GIFs to educate audiences, while demonstrating product use cases to boost engagement on static channels like emails.

To create GIF assets, build a creative brief and include elements like campaign messaging, existing iconography and images and links to GIFs and more. Creating a custom set of vector icons helps marketers ensure the imagery is brand relevant, before animating it into GIFs.

Ensure the animation styles and formats for the GIFs aligns with the campaign messaging while organising them into playlists and categories. Tagging keywords and using tools like GIPHY can help marketers effectively create and SEO optimise their GIFs.

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