Online brands need automation

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 26, 2021, 5:36 PM GMT+0

Automated marketing tools can help ecommerce brands simplify processes and enhance efficiency.

Manually managing extensive product inventories and handling product ads can be challenging and time-consuming. In contrast, automated tools can help save time and increase CTR and return on marketing spend while decreasing cost per action.

So, marketers should use tools like product feed management and text and shopping ad tools while handling ecommerce clients. These tools provide a centralised view, which can help marketers easily optimise, enrich and maintain product data for a large variety of products and marketplaces.

Product feed management enables marketers to create an export feed for various price comparison sites, affiliates or marketplaces while defining their channel portfolio. With options like PPC automation and order synch with marketplaces and the ability to integrate with Google Analytics, product management feed also makes it easier to manage and evaluate online ad performances.

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