Use creativity to reach marketing goals

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 26, 2021, 4:00 AM UTC

Allow room to make changes to an ongoing marketing campaign so that it performs better.

Before launching a marketing campaign, businesses must plan the process out from conceptualisation to launch to get the most of their investments. Start with research to discover creative ways to run a campaign that attracts attention and benefits the brand in the long-term.

Insights for this can come from conducting an industry-wide competitor analysis. Follow this with collecting demographic data about the audience, and information on the best channels to reach them and audiences’ interests. Bringing in experts or seeking professional help before a campaign goes live is recommended.

Campaign planning must be split into pre-launch, launch and post-launch phases to maintain focus on execution. Monitor the campaign as it goes through each phase and make corrections or adjustments in real-time.

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