Build link-building campaigns

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 30, 2021, 5:18 PM GMT+0

This piece is based on an SEO case study highlighting strategies that can significantly grow organic search traffic.

To build an effective link-building campaign, marketers should start by conducting a technical SEO audit and followed by an SEO page audit. They should identify and fix issues like 404 errors, empty and duplicate meta descriptions, and shorten excessively long URLs to improve search rankings.

Marketers must pay close attention to both; content optimisation factors like keywords and website factors like mobile-friendliness and mobile page speed. Setting a Rank Tracker can help analyse and fix the factors affecting their search rankings.

To further search rankings, marketers should look for potential link building opportunities. Using tools like Moz Domain Authority (DA) and Domain Inlink Rank can help determine a possible link's authority. Tools like Link Intersection and SEO SpyGlass can further help find linking domain prospects.

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