Create text-on screen Facebook video ads

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 30, 2021, 4:04 PM GMT+0

It can help marketers drive more engagement than typical Facebook video ads.

With a large section of people watching videos on Facebook with no sound, text-on screen Facebook video ads offer a native-like feel to the platform users. While writing a script for text-on screen Facebook video ad, marketers should start with a specific headline that generates empathy and sparks emotion.

The headline should simultaneously provoke curiosity and give a glimpse of the value offered by the video. But, it must deliver the promise it makes. To keep viewers invested, marketers should include the most shareable pieces of information within the first 15 seconds of the video.

Adding a clear call to action at the end of each video ad can further help marketers improve conversions. Marketers can also create interview-style Facebook ads to offer a native feeling and engage more users.

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[6 minute read]

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