Leverage Twitter to support SEO efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 30, 2021, 11:34 AM UTC

Twitter has over 300 million users, as on Q1 2019, to offer to brands.

Apart from efforts like blogging and link building, businesses must consider Twitter’s role in boosting a site’s visibility through SEO. Following a deal a few years ago, Google has access to live tweets data for indexation and search purposes.

Businesses on Twitter can make use of the platform’s paid promotion functionalities to improve reach, target audiences, promote a brand and it’s Twitter account. Optimise the brand’s Twitter profile to make it easier for Google to surface information from it in search.

Where trending hashtags help brands participate in topical conversations, re-sharing content improves the account’s visibility. While re-sharing, pinning educational or informative content is recommended. Further, brands can use tools like MeetEdgar, TweetDeck, Bitly and more to boost growth and engagement.

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