Shopping cart softwares improve UX

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 30, 2021, 3:13 AM UTC

Having fast response times and multiple support channels helps ecommerce brands improve customer support.

Brands could do well to implement shopping cart software solutions to enable online payments, enhance customer experiences and secure information. A shopping cart software simplifies marketing via built-in SEO optimisation, automating shipping and taxes, managing products, inventory, customer information, fulfilling orders, and more.

Brands can either select from SaaS-hosted shopping softwares from vendors like Shopify or use open source softwares like OpenCart, with both having their merits. While selecting self-hosted softwares, check for security and PCI-DSS compliance, simplified mobile checkout, customisable design and interface, and regular updates.

Establish a clear set of goals for the ecommerce site, like driving direct-to-consumer sales, and pick shopping carts softwares with features that serve those goals. Testing out user-friendliness and integrating features like “Guest Checkout”, shipping comparison options can enhance user experience (UX).

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