COVID-19 awareness campaigns build trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 31, 2021, 11:55 AM GMT+0

Awareness marketing campaigns can help brands dispel misinformation around COVID-19.

With COVID-19 impacting PR and marketing efforts, creating sensitive and accurate content, while addressing the pandemic helps build genuine connections and consumer trust. Incorporate scientific angles into the marketing content with the right data and facts to avoid backlash from consumers and prevent the spread of misinformation.

Content strategists should ensure their marketing and PR messages are empathetic, accessible and secure to ease cybersecurity concerns amid the pandemic. For example, Havoc Shield creates articles and blogs on niche, complex topics focusing on global scenarios, while emphasising security and safety to target audiences.

In-addition to COVID-19 ramping up a sense of responsibility for the elderly, brands could create engaging public interest messaging borrowed from agencies like WHO. Creating marketing campaigns around COVID-19, aligned with the company culture, audience demographics and attitudes can help marketers drive awareness.

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