Authentic Reels videos help build trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 01, 2021, 2:11 AM UTC

Share new perspectives and highlight a brand's uniqueness to stand out from competitors through Instagram’s Reels.

Posting consistently on Instagram’s Reels can help marketers gain followers on the app while driving engagement and building a brand that’s seen as an industry leader. With videos being up to only 30 seconds long, Reels are ideal for targeting an audience demographic of 25-34 year-olds.

To create Reels content, brands must determine a purpose for their Reels marketing campaigns, like growing followers or increasing engagement. Create educational and accurate Reels content to deliver value to consumers and retain viewers.

Marketers must ensure their Reels videos portray authenticity and brand personality to build trust. However, being up-to-date with TikTok trends is recommended to become the first one to create content on those trends, as they usually end up becoming trends on Instagram.

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