Marry PR and sales to amplify ROI

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 01, 2021, 4:32 PM UTC

Aligning PR and sales teams can help maximise PR efforts contributing to the marketing funnel. 

Though sales teams will always be responsible for closing deals, an effective PR team can make the process much easier. PR teams can help boost brand awareness among top of the funnel customers. 

The brand’s media mentions and bylined articles provide credible collaterals to be shared with prospective sale leads in the middle of the sales funnel. A strong media presence and news releases showing positive brand initiatives can help convince buyers in the last stage of the sales funnel. 

Sales professionals should frequently share the brand’s media coverage on appropriate social channels to boost sales. Including logos from recent award achievements in sales presentations can improve brand reputation. To further sales ROI, marketers can provide a link to media placements and awards in their email signatures.   

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