Match site content and audience interest

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 01, 2021, 1:03 AM UTC

Refresh and republish outdated content to revive traffic that can help rank higher in search.

Businesses must focus on attracting traffic from credible and reliable sources to develop a trustworthy website. A site’s content, apart from being SEO optimised, must align with the interests of the audience. To this, add in low competition keywords to drive organic traffic towards to site.

The content must showcase a product or service as a solution of value to customer’s needs. Further, guestposting on other relevant, credible sites allows gaining traffic and backlinks. Content once created must be promoted across online communities.

Avoid spamming the community and engage with community members to build trust. Being trusted by the administrators of these communities can be beneficial to brands while trying to self-promote in future.   

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