Use AI to improve paid ad efforts

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 02, 2021, 12:58 PM UTC

Artificial intelligence can help brands achieve higher marketing ROIs than non-AI methods.

Companies should leverage AI to create effective paid ads and expand their reach. It enables brands to create relevant dynamic ads with minimal to no human supervision. With the help of this technology, companies can create dynamic Facebook Ads that look similar to regular ads but serves content relevant to audiences’ online search.  

AI makes it easier for marketers to control, adjust and change the script of online adverts in a manner that improves the chances of greater audience exposure. They can also put these AI-powered simple scripts into smart ads like bid modifiers and display networks.

With AI, brands can easily pause underperforming or weak keywords and save bidding money. To further ensure marketing efforts are directed towards the right audience, use “Optimisation of Ad Delivery” in ad settings.

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