5G will reshape marketing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 05, 2021, 5:26 PM UTC

With speeds 100 times faster than 4G and almost zero latency, 5G networks will provide marketers with new opportunities to engage with smartphone users.

Brands need to factor in 5G while planning their digital initiatives to remain relevant in the near future. With recent projections showing companies ready to pounce on the faster streaming bandwagon, the high-speed network will spark a surge in video advertising spending.

5G will allow marketers to personalise video ads based on user needs and preferences in a better manner. It will also facilitate enhanced shopping experiences through VR. Moreover, it will provide brands with an opportunity to connect with users on a “more intimate level.”

The technology will further improve advertisers’ geo-targeting abilities along with better monetisation apps. It will also enhance in-app user engagement and enhance the overall user experience with near-zero latency, interactive ads.

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