Clubhouse is attracting Gen X

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 05, 2021, 2:33 PM UTC

With a minimum age requirement, this invitation-only audio-based platform is targeted towards older demographics.

Despite Gen X being the masterminds behind social media and popular mainstream internet, they are often overlooked while creating social marketing initiatives. This user group is also the driving force behind the new trend of audio-first social communities like Clubhouse.

A Small Biz study shows that around 68% of podcast listeners are more likely to have a postgraduate degree. These numbers indicate a higher likelihood that the audio-only platform Clubhouse has attracted a significant share of Gen X following.

Gen X users are also contributing to Clubhouse audiences' growth by drawing Gen Z audiences interested in learning from experienced insiders and experts. Marketers should use these insights while planning their social activities for these new platforms.

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