Creative approach boosts sustainability

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 05, 2021, 8:47 AM UTC

Reminding clients of loyal consumers and cost-savings brought on by sustainability can help companies execute sustainable campaigns.

To effectively adopt sustainability, brands must align their overall company goals with sustainable practices. Factor in sustainability at the beginning of each project, assess the client’s environmental, social and corporate governance (ESG) report to work with eco-friendly brands.

Businesses can partner with clients, agencies, and suppliers to reduce cost of packaging materials and supply chains and develop sustainable solutions. Installing energy-efficient bulbs, using eco-friendly notebooks, pens, and more can drive sustainability efforts. Brands must identify and understand sustainability challenges to create effective sustainable solutions.

Create aesthetically pleasing creative designs and content around sustainability to stimulate and boost sustainability among clients. Motivating employees at every stage of the project and rewarding prospects for sustainable practices can help brands boost conservational efforts.

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