Use social listening to enhance business

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2021, 5:29 PM UTC

Social listening can help companies monitor their brand health, identify trends, maximise content creation and product development.

The process of mining social platforms and websites for mentions or conversations about the brand, its products and services, industry, and competitors is known as social listening. But its ambit also includes using those insights to make informed business decisions.

Companies can use social listening to enhance content creation, product development and customer support in a manner that resonates with their target audiences. It can help marketers monitor brand health and track the brand’s overall public perception.

This process can help identify emerging trends and potential influencers while also assisting brands in locating common challenges. It can further help in sentiment analysis as well as competitor analysis. As consumer perceptions keep evolving, companies should use these insights to make deeper connections with their customers. 

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