Create local content on Facebook

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 07, 2021, 4:55 PM UTC

Businesses need to leverage local Facebook marketing strategies to drive web traffic and amplify sales.

Companies must regularly update their Facebook business profiles with accurate and crucial information to ensure the business is discoverable in local searches. They should also add relevant keywords to their “About” section to improve visibility. Creating local content can further help companies land up in relevant local searches.

For relevant, effective local content, businesses should tap into the community’s latest news and trends. Marketers can create content related to a recent local event or daily community experience. Segmenting audiences and participating in local Facebook groups can also help marketers engage audiences effectively.

Businesses can create dedicated groups for location-specific communities and update members about new announcements and promotions specific to each local store. In the age of social distancing, an organisation can host local virtual events to better connect with local audiences.

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