Facebook launches Q&A app, Hotline

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2021, 4:07 AM GMT+0

The company is designing a mobile version, which is currently not live.

Facebook’s NPE, experimental app development, department has launched a new Q&A platform called Hotline, with live-streaming capabilities, similar to Clubhouse. Unlike Clubhouse’s open-ended audio-only discussions, hosts on Hotline can use videos and schedule formal presentations with built-in Q&A ability.

Hosts can record their sessions in both audio and video formats, as well as respond to text-based questions from the audience. Audience members can upvote questions they want hosts to answer and respond to ongoing conversations with emoji reactions.

While a website for Hotline is now live, it allows users to log in via their Twitter accounts. There’s currently a waitlist and a tool for users to apply to host their own shows. Individuals from the audience may also be invited to the virtual stage to ask their question live.

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