Last-mile delivery vital amid COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2021, 5:08 AM UTC

Companies like American Eagle are investing in new social media initiatives to entertain consumers and drive sales.

The COVID-19 pandemic has ushered in a new age of retail. Brands are adopting new ways to engage customers, and are developing distribution strategies to meet their needs. With ecommerce’s rapid growth in 2020, retailers have explored new ways to deliver products to customers.

Further, last-mile delivery has become more important, as retailers seek innovative ways to deliver products to consumers. Also, after the social movements took precedence last year, companies are now integrating social justice and diversity campaigns into their marketing strategies to engage with all customers.

For example, Barbie, Bombas, and Foot Locker are among the brands investing in long-term projects to promote diversity, equity, and inclusion. Moreover, health has become significant to consumers, and many retailers are integrating wellness campaigns into their marketing efforts.

Read the original article

[2 minute read]