Social media platforms can help PR professionals effectively connect with media personalities.
Public relation experts should also use social platforms to identify opportunities to connect with journalists. Studying the journalist’s page or feed can help PR pros find several points of contacts to get in touch.
While reaching out to journalists via social platforms, PR experts should use their personal ids, and not the company account, to gain trust. But, they should always use an authenticated company email address while making an email outreach.
Though they should maintain a natural tone of communication, they should avoid saying inappropriate things or use an overly casual or familiar tone. PR pros should avoid personal social platforms like Facebook, Instagram and Snapchat for media outreach unless the media person asks them. Instead, they should use Twitter to connect with journalists.
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