YouTube Shorts was launched in September 2020 and already has over 3.5 billion daily views.
COVID-19 pandemic has influenced people’s lifestyle and media consumption habits. Studies show that consumers now want videos that reflect their day-to-day activities. YouTube data from July 2019 to July 2020 found a 215% rise in daily uploads for content with the “self-care” title.
With short-form videos becoming increasingly popular, businesses can use YouTube Shorts to create teasers for their upcoming videos or create “condensed, shareable versions” of their long-form videos. YouTube Shorts provides brands with an opportunity to experiment with short-form videos and reach new audiences.
However, they should also create long-form content to keep viewers invested. While creating YouTube videos, marketers should incorporate elements like social climate and general consumer feelings. They can use Google Trends and tools like VidlQ and TubeBuddy to identify relevant topics for branded YouTube videos.
[5 minute read]