Find new audiences to target on Reddit

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 12, 2021, 2:08 AM GMT+0

Reddit users pay double the attention to ads on social media, as per Reddit’s report.

Reddit saw a 44% increase in daily users YoY in 2020, with over 100,000 groups and 350 million monthly visitors. Brands can target more informed and valuable users on Reddit, as the platform hosts two times more brands and sees 15% more consumer spending.

With 86% of people turning to Reddit for trustworthy product and brand reviews, businesses should consider incorporating Reddit into their marketing strategy. To maximise reach, marketers can leverage Reddit solutions like promoted posts, promoted videos, Reddit takeover, front-page takeover, and more.

Reddit also has unduplicated US audience from Pinterest (75%), TikTok (69%), Snapchat (65%) and Twitter (52%). Brands may target audiences based on their interests, community, devices, locations, and more, as well as third-party audiences through solutions like “MAIDs” and segments like Acxiom on Reddit.

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