Boost SEO on Baidu with quality content

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 13, 2021, 10:22 AM GMT+0

As Baidu doesn’t crawl JavaScript sites, providing an HTML alternative is recommended to rank on the search engine.

Brands must create an SEO strategy for Baidu, as the search engine is the biggest in China and owns 68.5% of the search market in the country. Baidu offers search results in Simplified Chinese, uses rich snippets and doesn’t rank JavaScript and AJAX content and more.

Businesses looking to legally host a website in China must get a .CN domain licence, Bei’An license, and other licenses. To boost Baidu SEO, create high-quality content, link to high-authority Chinese websites create unique meta descriptions and title tags and optimise for keywords.

Create URL using Pinyin, a Romanised version of Chinese and craft body content using simplified Chinese to effectively boost SEO on Baidu. Develop mobile-friendly websites and improve UX and UI to reach Baidu users on smartphones.

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