PR pros must capitalise on SEO strategies

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 13, 2021, 4:40 PM UTC

With physical events still a long way off, PR experts can see an increase in digital strategy budgets.

With the pandemic disrupting communication methods, PR professionals must pay close attention to SEO strategies in 2021. Consistently creating high-quality content can help companies offer helpful thought leadership. But, PR pros should ensure the content is SEO optimised to reach their target audiences effectively.

Journalists and writers are increasingly relying on online search to conduct in-depth research and find story ideas. PR experts should look for opportunities to show up on third-party lists and create a content hub to expand reach.

Adopting SEO tactics can help companies reach potential clients and earn the attention of relevant media personalities. Conducting split testing can help identify the most appropriate approach to optimise content for SEO. PR experts should also make sure their content is engaging and intent-focused.

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