Instead of copying from competitors, marketers should strengthen their Unique Selling Point to improve customer retention.
Identifying the strengths of big brands and understanding customer desires and needs can help brands win back and retain customers. They should start by conducting a meeting with employees from various departments, including sales, customer support and finance.
Companies should consider each team member’s input to determine what makes the brand and its offerings unique. They should also study the competition and understand how they differentiate themselves from other brands. Businesses should not copy their competitors’ idea but give them an original spin twist to make them their own.
Marketers should learn how companies, both inside and outside their niche, create a better customer experience. They should borrow ideas from the best and revisit their value proposition to enhance customer experience and foster long-term relationships.
[3 minute read]