Pay close attention to website UX

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 15, 2021, 4:37 PM GMT+0

When implemented appropriately, UX can help enhance user experience and boost conversions.

Businesses must improve their website UX as a poor UX can severely affect their sales. They should make sure the web pages load in under three seconds. Avoiding heavy graphics and custom fonts along with optimising images can help brands improve page-loading speed. Collaborating with a web hosting company with fast servers can also help enhance speed.

Creating a well-structured website, which is easily accessible and easy to navigate, can help reduce bounce rates, retain visitors and keep them engaged. Ideally, companies should use only one clear CTA on a landing page to avoid distracting, confusing or annoying customers.

Streamlining checkout processes and removing unnecessary fields can help reduce cart abandonment and increase sales. Companies should regularly update their website design to attract user attention. They should also make sure their website is mobile-friendly.

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